The Super Bowl NFL Experience

I drove west on Interstate 10 to Loop 101 North. Once you make the exit, it's only a few minutes before you see the University of Phoenix Stadium on the east side of the highway. My destination was the NFL Experience, an interactive "football theme park" located in the parking lot next to the stadium.

The stadium looks like a huge silver spaceship that has landed in the desert. As you get closer to it, you really appreciate the enormity of the complex. I took the wrong exit, of course, and had to drive around to the other side to reach the entrance of the NFL Experience. Signs leading the way abbreviated the event as "NFLX". (I wonder if there is a topless bar up the street for the players called "NFLXXX"?)


I took this picture of a sign in the parking lot showing the layout. I had to park in the "Green Lot" on the upper left side of the stadium, then take a long walk south of the complex t0 the "NFL Experience" colored purple on the map on the right side (west) of the stadium. The point is: it was a very long walk! I was wore out before I even bought my ticket. They had golf carts for the disabled and elderly, however.

By the way, it cost $10 to park and $17.50 for an adult ticket. The ticket charge covered all the NFLX rides, shows, games, and there were lots of free things being handed out. So I guess the price is reasonable. Food was another story. Be prepared to pay $9 for a chicken sandwich or $6 for some nachos. Bottled water was $4 and soft drinks were $6. I passed on eating and drinking.

The long line above was the second line I had to negotiate. The first line snaked around forever, leading you to the ticket booth. Once you had your ticket, you were stuck in another line at the entrance of the NFLX park area. The lines moved quickly, so it wasn't that bad.

An estimated 200,000 were expected to make it through the gates. Another 125,000 people were attending the PGA tour event in Scottsdale (The FBR Open), where Phil Mickelson was losing again. Tiger Woods isn't playing, so the record-setting crowd at the golf tournament was a surprise. Phoenix is one busy sports town this weekend.

This is a view looking back toward the entrance to the park.

My biggest thrill was to see the actual Super Bowl trophy that will be handed to the Patriots when they beat the Giants on Sunday. It was at the center of the theme park in its own little "shed" providing you with a view from all four sides. If you wanted to stand in line, you could stand by it and have your picture taken.

They call the NFL Experience "interactive" because of the various games you can play. The man above is in the "Passing" area of huge white tent set up with various games. He's trying to throw the ball through the hoop that moves slowly from left to right.

The Topps Card Show tent was enormous. Inside dozens of booths were set up selling cards and memorabilia. One booth was raffling off boxes of cards, with a crowd of about 50 people jumping around like monkeys hoping to win something.

Some of the dealers had jerseys from various players that were "authentic game jerseys worn by players in an actual game." Some of the jerseys looked as if they had not been cleaned, grass stains and mud still intact.

I took this photo of a Tony Romo sticky wall poster at the Fathead booth. Tony being a fathead, it seemed appropriate. (I'm still mad at him and the Pokes for sucking so bad in the playoffs.)

Outdoor interactive games included the above area, where you had the chance to punt the ball to Home Depot volunteers. Whoever kicked the punt when I took this picture really got his leg into it. The ball bounced off the net above my head and fell into the waiting arms of a volunteer.

I was on my way to the NFL Network stage when I saw this guy operating a boom with a camera on it, broadcasting crowd shots. He was "at one" with the boom, looking more like an alien from the planet Transformaton.

As you exit the park area you walk by the main entrance to the stadium. The huge "XLII" sign out front is very cool.

The NFLX is a "must-see" for any football fan, especially if you have kids. The theme park is divided into various phases of the game (passing, kicking, receiving, running, etc.) providing interactive games for both adults and kids. One tent was a "Clinic" that demonstrated various rules of the game and defined such violations as defensive pass interference, false starts, and roughing the passer. NFL sponsors like the Home Depot, Sony, Pepsi, and Burger King all had interactive tents.

I admit it was fun, but I was acutely aware of the gross commericialization of the whole "experience". I felt like I had been sucked into a Super Bowl halftime commercial on steriods.