Selling, Marketing, Branding: the Big Three Defined

Some words of wisdom from Myron Golden. I watched Myron on Think Media from the VidSummit in Dallas. He is a business consultant, best-selling author, public speaker, marketing consultant who began posting his Bible studies in a live format on YouTube and now has over 400,000 subscribers.

1. Selling is revealing value. The goal is to help the consumer purchase what they are looking for, providing them the best value you can for their money. It's not about trying to convince someone to buy something they don't want. It's about serving the consumer and revealing the value of your product or service in order to help them, not bully them or manipulate them.

2. Marketing is the art, and science, of discovering and developing in others a desire for your product or service or opportunity. The art of marketing is about the emotions, what people are feeling. The science is about the research and hard, cold, facts. The goal is to discover (research, gathering data) and developing in others the desire for your product or service because it has the value they need.

3. Brand building. A brand is a name that reminds you of a story. Each of us has a story to tell. Our companies have a history, a story to share. Premium branding makes others want to be a part of the story, your story. They want to be a part of something greater than themselves. They want to share in your success because it helps them grow, too.

The idea is to serve others. We put others first, do what's best for them, look out for their best interests, provide them value.